With Henning Staerk, EMVA has gained an experienced marketing expert to further expand its growth course.

The European Machine Vision Association, EMVA, strengthens its marketing and appoints Henning Staerk as Marketing Manager. This will continue the growth course of the European Machine Vision Association. With the transfer of responsibility for marketing to Henning Staerk, the strategic importance of association marketing is also underlined.

Henning Staerk looks back on global experience in brand development and brand communication gained in management positions at well-known B2B and B2C companies such as Yamaha Electronics, Hitachi Consumer Electronics, Dell Computer, Hagenuk Telecommunications and Info AG (today: QSC). He was responsible for global marketing and European sales for Allied Vision, one of the world’s leading manufacturers of industrial cameras, and thus has many years of experience in the field of industrial image processing.

Most recently, Henning worked with his own consulting firm as an interim and project manager in the fields of customer experience management and go-to-market strategies for B2B companies:

“I am looking forward to the cooperation and the new challenge of supporting EMVA’s marketing. The worldwide market of industrial image processing remains exciting in its development. The representation of the interests of the European market participants by the umbrella association EMVA is becoming increasingly important in view of the continuing market growth. The expansion of the association’s marketing is the obvious next step on EMVA’s growth course”.

“With Henning Staerk, EMVA is pleased to appoint an experienced marketing expert who also has in-depth knowledge of the machine vision market. With his support, the significance of EMVA as the European umbrella association will be promoted and the services for our members further expanded,” says EMVA General Manager Thomas Lübkemeier.